Mercedes-Benz Athens Exclusive Designer Week
Athens Xclusive Designers Week (AXDW) is the official international fashion
week in Greece. It takes place twice a year at the luxurious premises of
Ethniki Asfalistiki Conference Center, presenting both supreme and current,
cutting edge Greek designers along with top international fashion designers
and fashion houses. Until today, AXDW has had the honor of hosting the
fashion shows of legendary international fashion houses such as Emanuel
Ungaro, Vivienne Westwood, Guy Laroche, Krizia, Vivia Ferragamo, Barbara
Bui, Francois & Marithe Girbaud, to name a few.
The fashion shows are assembled and designed with top of the range
production standards, corresponding to the same rank as the “Big Four”
official fashion weeks in Paris, London, Milan and New York.
Every season, Athens Xclusive Designers Week is a must-visit destination
for a total more than 25.000 people, including Greek and international Press
and media, fashion buyers, fashion professionals and exclusive guests.
Personalities like Nicky Hilton, Tara Reid and Boy George among others,
have visited AXDW.
AXDW’s strategic partnerships and collaborations with international
organisations and local authorities over the years have developed a strong
base for very successful fashion events, enhancing the local industry
awareness, supporting the work of the important home-grown and foreign
designers. AXDW’s imperative mission is to promote Athens as an important
cultural European capital and as a must-visit annual International Fashion
AXDW celebrates fashion in its most unique and innovative way. It aims
at presenting an extensive creative program for fashion, business and culture
giving the opportunity to its visitors to live the experience of a fashion festival
with creative interaction.
From charity galas and fashion concerts to art exhibitions and business forums,
AXDW is determined to make each of its fashion weeks a memorable, engaging
and entertaining experience.
Fashion with conscience; that is the philosophy behind AXDW’s social
responsibility actions. By supporting a different NGO or social cause every
time, AXDW has managed to give fashion a “voice” to spread important
messages in innovative ways; whether it involves the environment, the
children or women with cancer, AXDW’s objective is to make a difference
through fashion. Through the years, AXDW has supported several well known
NGOs like the Make a Wish Foundation, Women in Need and the Pink Ribbon
campaign, as well as other organizations focusing on the preservation of the
environment, NGOs fighting for people with cancer etc.
One of AXDW’s main goals is to support, promote and reward new talent and it
has proudly established the only institution in Greece addressing new Greek
fashion designers. That is the inspiration behind the New Designers Awards
institution established exclusively by AXDW. Every AXDW dedicates one day
for its new designers, who present their work and compete for 3 important
prizes. The judging committee is comprised of acknowledged personalities
from the fashion world and media, and winners have the opportunity to win
important prizes related to their upcoming career.
With its team of highly experienced fashion professionals in various fields,
its strong business ethics and its passion for fashion, AXDW constantly
evolves to continuously upgrade its standards and make a substantial
contribution to the fashion industry.
Διονυσίου Αεροπαγίτου & Συγγρού 2